Cinematography is the art of capturing and creating visual storytelling through moving images. It involves the use of camera and lighting techniques, as well as sound design, to create a visual narrative that evokes emotions and engages the audience. Cinematography can be applied to various mediums, including film, television, music videos, and commercials. Skilled cinematographers have a deep understanding of the technical aspects of filmmaking, but also possess a creative eye for composition, framing, and visual storytelling. Their work is essential in creating immersive and captivating visual experiences for audiences.